Diamonds are a special part of life; each one is given and received with unique meaning and emotion. The individuality of a diamond is identified by subtle differences that determine value. Collectively the evaluation criteria are referred to as the 4 C’s: Cut, Color, Clarity, and Carat. It is critically important to understand that all of the “C’s” are interdependent and must be considered collectively. A high ranking in one “C” does not guarantee a good quality stone if the other “C’s” are poor. Ultimately, certified gemologists use the 4 C’s as a guide to help you understand how to buy a diamond. Here are some things to keep in mind when buying diamond jewelry.
Here at Diamour, we adhere strictly to the Kimberley Process because ethical sourcing of diamonds is a top priority for us. The Kimberley Process is a United Nations-backed program to track and certify diamonds aimed at preventing conflict diamonds from entering legitimate trade. Diamour has zero tolerance for “blood diamonds” and by supporting this imperative program, we hope to contribute to ending the violent conflict and human rights abuses fueled by diamonds in Africa.