Diamour’s story begins in the bustling lanes of early 20th-century Bombay, where visionary entrepreneur Sevantilal Javeri founded a humble, family-run trading company. With heart, hard work, and heritage as his foundation, he unknowingly set the stage for a legacy that would sparkle across generations and continents.
Today, Diamour stands tall as a dynamic, globally respected diamond jewelry house with strong roots in India and a vibrant presence in New York City.
Diamour’s story begins in the bustling lanes of early 20th-century Bombay, where visionary entrepreneur Sevantilal Javeri founded a humble, family-run trading company. With heart, hard work, and heritage as his foundation, he unknowingly set the stage for a legacy that would sparkle across generations and continents.
Today, Diamour stands tall as a dynamic, globally respected diamond jewelry house with strong roots in India and a vibrant presence in New York City.
Deep beneath the earth’s surface, carbon transforms over billions of years into something truly rare-raw diamonds. Our journey begins here, where nature’s pressure meets timeless beauty.
Guided by expert hands and generational knowledge, each rough diamond is studied, shaped, and faceted to reveal its hidden brilliance. A blend of geometry and intuition brings every stone to life.
After cutting, the diamond is meticulously polished to perfection. This is where fire, sparkle, and life emerge-each angle catching light in ways only nature can inspire.
Our in-house designers craft stories into shape-conceptualizing pieces that complement the diamond’s soul. Every design balances heritage, emotion, and modern elegance.
The diamond’s journey is complete-but its story is just beginning. Worn with grace, gifted with love, or treasured forever-each Diamour piece becomes part of your legacy.
Buying diamond jewelry is about more than sparkle—it's about trust. That’s why we remain deeply committed to our century-long tradition of integrity. When you choose Diamour, you're not just buying a beautiful piece—you’re becoming part of a family that has stood the test of time. We guarantee authenticity, uniqueness, and exceptional quality with every purchase.
To create a globally recognized diamond jewelry brand rooted in timeless design, innovative thinking, and customer-centric values.
With a focused approach toward uniqueness, value, quality, and efficiency, we strive to delight every customer while nurturing the people and partnerships that power us forward.
At the heart of Diamour is family. Our business is built on generations of enduring relationships-with artisans, customers, and collaborators. We believe in proactive support, thoughtful design, and meaningful service-not just during the purchase, but in every step of your journey with us. Because at Diamour, every diamond shines a little brighter when it’s part of something real.
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